Bad design leads to confusion and user errors.
We apply a human-centered approach to design, innovation and strategy - guiding our clients to develop simple, emotionally appealing products.
The steps below give an overview of our development process.
PROCESS
PLAN
Before your project starts, we meet to discuss objectives, scope, requirements, timescale and budget. We provide a proposal and plan, capturing requirements of your project.
Agreement
- Fee-for-service
- Client owns intellectual property
- Work on or off site
- Strong network of model makers, mechanical, software and electronic engineers
DISCOVER
User research and market analysis uncover design opportunities.
Toolbox
- Ethnographic research
- Design sprint workshops
- Market benchmarking & competitor analysis
DESIGN & TEST
Ideas are clustered to create a range of concepts that can be prototyped and tested with users.
Toolbox
- Concept generation
- Component architecture & layout
- ‘Looks-like, works-like’ models
- Formative user testing
DEVELOP
We complete detail design, documentation and deliver project details to you for manufacture. We like to be involved directly in the production and validation process.
Toolbox
- Mechanical design
- Detail design
- Colour, materials & finish
DEPLOY
During product industrialisation, we create instruction and communication material to help launch your product.
Toolbox
- Graphic design
- Instructions for use design and development
- Art direction
- Communication strategy
SERVICE FEES
Hourly Rate - £110
Daily Rate - £800